5 Ways Businesses Should Utilize AI in 2024

4 min readJan 3, 2024

Let’s welcome 2024 with tips on how businesses can leverage AI more effectively.

Thanks to technological advancements and the growing influence of AI in our daily lives, it has become a crucial factor driving the success of businesses.

AI is now integrated into operations across all industries. Many businesses use AI to boost efficiency, creating a positive impact on their overall performance. The more progressive AI becomes, the more critical it is for businesses to adapt, ensuring they keep pace with the changing world.

As we embark on the journey of 2024, Sertis would like to prepare you by introducing five ways businesses can harness AI to enhance efficiency, accelerate operations, and generate more profits.

1. AI to Improve Decision-Making

Data is the core of smart and well-informed business operations. It empowers businesses to make decisions based on insights, facilitating effective strategic planning. In 2024, businesses should turn to AI for data collection and analysis to generate accurate insights that enable informed decision-making.

Traditionally, manual data collection and conventional data analysis technologies are not efficient enough to handle the vast amount of data. AI provides a solution for comprehensive data analysis that can enhance various aspects of decision-making, including strategic planning, inventory management, and marketing campaigns. In the year 2024, businesses should intensify their focus on leveraging AI to analyze data and improve decisions, ultimately leading to increased profits.

Explore more about AI demand forecasting solutions for informed decision-making in ‘How can AI Improve Demand Forecasting?

2. AI for Automation

Automation has had an increasing impact over the last decade. It offers the potential to save labor, boost efficiency, and drive global economic growth. In 2024, businesses should prioritize the use of AI to automate operations, leveraging technologies like Robotic Process Automation (RPA) for routine tasks. AI-integrated RPA is capable of handling more complex tasks, effectively reducing costs and saving valuable time and resources that can be redirected towards more value-added tasks.

3. AI for Better Customer Experience

AI empowers businesses to craft innovative and exclusive experiences for customers. In 2024, businesses should leverage AI to create more impressive experiences that capture customers’ hearts.

For instance, generative AI can be employed to create personalized marketing and shopping experiences. It can also be used to develop a virtual assistant or chatbot that intelligently and naturally converses with humans. Adapting AI to customer services also allows businesses to streamline operations and back-office functions while providing unique experiences in customer-facing facets.

Explore more about personalized marketing using AI at ‘Personalization in Marketing: The Key to Winning Customers’ Hearts

4. AI for More Environmental Friendly Businesses

In 2024, environmental sustainability is a crucial issue that businesses must prioritize. AI serves as a tool that enables businesses to become more environmentally friendly and sustainable. For instance, AI can be leveraged for supply chain management, sales predictions, inventory management, quality control, and route planning. These applications reduce wasted resources, overstocks, substandard products, and pollution from transportation. AI can also be employed for energy management and carbon footprint reduction.

Explore more about how to use data and AI to save energy in businesses in ‘How to Use Data to Save Energy in Businesses

5. AI for Supply Chain Management

In today’s fast-changing business landscape, adapting to evolving trends, situations, and demands requires a more flexible supply chain. AI emerges as an indispensable tool to increase flexibility of the supply chain system.

With its 24/7 monitoring capability, AI can swiftly manage and adapt operations to changes. Moreover, its prowess in analyzing vast amounts of data can be applied to various facets of supply chain management, including demand prediction, cost management, planning efficiency enhancement, production capacity optimization, inventory management, and logistics. Overall, AI plays a pivotal role in increasing flexibility and accuracy across each process to align with the dynamic needs of the market.

Explore more on how to leverage AI in supply chain management at ‘AI in Supply Chain management

Sertis is a leading AI and data solution provider with a team of experts delivering tailored AI solutions across various industries, including retail, manufacturing, energy, and banking & finance.

We customize solutions based on clients’ needs and objectives, whether it’s efficiency enhancement, operation acceleration, accuracy improvement, or sales generation. We aim to be a driving force for business value and growth.

Learn more about Sertis’ solutions: https://www.sertiscorp.com/solutions